Course Details

FLAGSHIP PGDM
PROGRAM

Course Details

FLAGSHIP PGDM
PROGRAM

APPLY NOW

Years

Full
Time

On
Campus

Starting
August

Seats

Full

0- 0

Years Workex

Full
Placement
Support

Projected
Salary

₹8- 0L

Fee

Salary

Terms
Core
Foundation
Courses

Skill
Based
Mapping
to
Job Roles

Terms
Job Role
Specific
Courses

Cases

Assignments

Days
Apprenticeship

Days
Internship

Live Projects

Modern
Courses

Curriculum & Course Detail

A Curriculum Built for the Real World

Designed and delivered by industry practitioners to make you job ready at modern businesses.

We build foundation in 1st 4 Terms. We counsel you to choose job roles based on your skill and preference. And then build job role specific
expertise in the last 2 Terms.

We have designed 15+ innovative courses that are not taught by traditional colleges but are extremely critical for new age businesses.

term wise Details

TERM 1

Summary | Details

(Aug to Oct | 7 Courses | 180 Sessions)

Introduction to Business

– What is business
– Business model
– Types of businesses & companies
– Key functions in a business
– Revenue & Costs
– Key success metrics
– Types & sources of investment
– What is equity, stock & esop
– Legacy vs new age businesses

Foundation of Communication

– Innovative formats like:

Speeches, Sports commentary, News anchoring, Impromptu, Dramatics, Debates, Election speech, Manifesto design, Negotiations, Mock courts, Script writing, Meme wars, Sledges & slogans, Ad making
– Project proposals
– Research presentations
– Evaluation reports
– Execution plans

Intro to Data

– Data sets & databases
– Data aggregation & structuring
– MS Excel
– Data visualization & analysis
– Data interpretation & insights
– Storytelling with data

Foundation of Finance

– Revenue, Costs, Margins & Taxes
– Assets & liabilities
– Cash flow, working capital, ROI

– Gross & contribution margins
– How to read a P&L statement
– How to balance a Balance Sheet
– How to evaluate financial health
– Reading annual reports
– How to pick stocks
– How do VCs evaluate start-ups

Consumer Behaviour

– Why do we consume
– Needs, Wants, Desires, Motivations, Ambitions,
– How do we make choices
– Elements shaping our behavior
– How does our brain work
– Behavioural Economics
– Decoding popular trends in India
– How brands influence behavior
– How to understand consumers
– Social behavior on social media
– Shopper behavior

Foundation of Statistics

– Data normalization
– Mean & Standard deviation
– Probability
– Distribution curves
– Sampling & Goodness of fit
– Statistical significance
– Hypothesis testing
– PCA & Factor analysis
– Collinearity & Correlation
– Regression – Linear & Logistic
– Text mining
– R Programming

Managerial Communication

– Email & Chat comm.
– In-Meeting comm.
– Written analysis
– Business review
– Project plan
– Insight presentation
– Internal memos
– Policy documentation
– Proposal writing
– Sales pitch
– Customer service comm.
– Employee feedback
– Persuasion & negotiation

TERM 2

Summary | Details

(Oct to Dec | 7 Courses | 180 Sessions)

Consumer Insights 1: Qualitative Research

– How to talk to consumers
– Observations & Inferences
– Personal interviews
– Focus Group Discussions
– Immersions
– Ethnography
– Text mining of reviews
– Trend spotting

– Insight writing

Consumer Insights 2: Qualitative Research

– Applications of research
– Questionnaire design
– Rating scales
– Data analysis & inference
– Conjoint & Discreet choice analysis
– Preference & Perceptual Maps
– Category & competition data analysis

– Insight writing

Design Thinking

– What is different about DT

– Design vs Design Thinking

– Design thinking process – critical Qs

– Observation & Empathy

– Empathy, Affinity, Mind & Journey Maps

– User requirements & feature set

– Problem & Success definition

– Ideation & Scenarios

– Prototyping

– Testing & feedback

– Real world applications of DT

Consumer Segmentation

– Why segment

– Demographic & behavioral variables
– Ways of segmenting
– Typical segments in India
– Generation & gender as segments
– Income classes in India
– SEC & NCCS classification
– Value based segmentation

Operations Management

– Value Chain (SCM) by industry
– Agile vs Efficient value chains
– Manufacturing operations
– Contract manufacturing
– Quality control

– Demand forecast, Inventory mgmt.
– Warehousing & Fulfillment:B2B-B2C
– Logistics: Delivery & Returns
– Ops of Events, Facility center, Retail, Food, D2C, Hotel, Dark store
– Ops as competitive advantage

– Tech & Analytics in ops

Brand Management

– Brand Purpose & Values
– Positioning
– Personality & Identity
– Identity playbook design
– Brand extensions
– Brand equity
– Brand health measurement

– Brand track | Lift studies

Digital Product Design & Management

– Identifying consumer problems
– User definition & segmentation
– Product objective & feature set
– Information architecture & Navigation design
– User journeys & Key outcomes

– Design principles
– Wireframing | UI & UX design

– Website creation in Webflow
– Flywheels & Habit loops
– Brand identity implementation
– User testing
– Product analytics
– App store dynamics

TERM 3

Summary | Details

(Aug to Oct | 7 Courses | 180 Sessions)

Marketing Communication

– Marketing & Comm. objective
– Comm. effects pyramid
– Creative brief writing
– Ad formats & Anatomy of an ad
– Creative process & stakeholders
– What is a good creative
– Evaluation & selection
– Copy & content writing
– Evaluating comm. effectiveness
– Celeb endorsement & influencers
– Branded content, Product plcmnt.

– AI Tools for ad creation

Macro Economics

– Economic growth indicators: GDP, National income, Employment rate, Inflation

– Consumption, Savings & Investment

– Fiscal & Monetary policies

– Trade & Capital flows

– Forex reserves & Exchange rates

– Factors fuelling Indian economy

Retail Management

– Retail formats & evolution
– India perspective with numbers
– N/w expansion & location planning
– Planogramming, VM & Signage
– Merchandizing & Category mgmt.
– Retail Marketing
– Retail Supply Chain, Store operations & P&L
– Retail Tech & Analytics
– Shopper Behaviour & Research
– Omnichannel implications
– Franchising models

Content Marketing

– Storytelling: content creation basics

– Storyboarding & Scripting

– Copywriting

– Content production: photography, videography & editing

– Light & Sound design

– Camera presence, Voice modulation

– Content Strategy

– Creator networks & influencers

– Social media platform algorithms

– Moment marketing & trend-jacking

– AI Tools for content

Product Packaging: Design & Content

– Channel requirements

– SKU determination
– Anatomy of a product pack

– Design principles
– Brand consistency with product category differentiation
– Packaging as a differentiator
– Winning against legacy brands

– A+ content strategy

– Product description page design

Sales & Distribution

– Purpose & type of distribution n/w
– Setup, Stakeholders & Processes
– Setting up from scratch: Planning, Decisions, Partner evaluation, Terms of Engagement, Team & ROI
– Expansion Planning
– Early vs Growth vs Mature Stage

– Distribution as moat

– Sales & inventory tracking

– Tech & Analytics in Sales
– Supply chain considerations
– Role of Sales Manager

1st Yr Recap | SIP | Field Immersions

– Revision of key topics

– Preparation for Summer Internship

– CV writing & company applications

– SI placement process

– Field immersions related to SI roles

TERM 4

Summary | Details

(Jul to Sep | 7 Courses | 180 Sessions)

HR & Org. Behaviour

– Workforce & Attrition planning

– Recruitment & Employer branding

– Learning & Development

– Performance management

– Leadership development

– Policy creation & implementation

– Diversity, Equity & Inclusion

– Discrimination, Harassment, POSH

– Org Structure across growth phases

– Culture building

– Tech & Analytics in HR

Digital Marketing

– Digital as an Ecosystem (vs offline)
– Audience signals & How to leverage
– Paid, Owned & Earned
– Objectives, Actions & Measurement
– Top, Mid & Bottom funnel

– Performance vs Brand advertising
– Meta-Google-YT-LI Ads
– SEO, ASO & Content led advertising
– Events, Funnels, App-Web Analytics
– Attribution
– Conversion rate optimization
– Creative strategy

DTC Business Management

– Why D2C | Benefit to consumers
– Revenue & Cost drivers
– P&L and Unit economics

– CAC, AOV, LTV
– Acquisition & Retention

– New product launch & promotion

– Promo & offer design
– Site content & merchandizing
– Product feed mgmt & Cataloguing

– DTC Ops: fulfilment, delivery, returns, replacement

– D2C Tech & Analytics

E-comm Category Management

– Types of Ecomm models
– Ecosystem & Stakeholders

– Category Management
– Listings, Titles & A+ Content
– Reviews & Ratings
– Bestseller Ranking
– Top, Mid & Bottom Funnel Adv.
– Inventory planning
– Order mgmt. & fulfillment process
– Joint business planning

– Ecomm Analytics

– Ecomm Tech

Pricing & Promotion Strategy

– What’s pricing for brand/consumer
– Consumer’s value equation
– Pricing methods
– CoGS | Variable & Fixed costs
– Pricing across the value chain
– Demand forecasting, Price elasticity
– Pricing as a differentiator
– Mass, Masstige, Premium, Luxury

– Freemium & Subscription
– PriceBand & Category Segmentation
– Promotional strategies

– P&L implication

Managing Self & Team Dynamics

– Know yourself: Fears & Motivation
– Strengths & weaknesses
– Defining value system
– Self improvement goals & plan
– Productivity improvement
– Time & project mgmt
– Rules to play & win as a team
– Team communication

– Expectation setting
– Sharing & seeking feedback
– Healthy competition
– Resolving conflicts

Team Management & Leadership

– Transitioning from IC to Manager
– Technical & soft skills required
– Management styles
– Understanding & building culture
– Defining success & setting goals
– Understanding Ambitions, Fears, Motivations, Strengths, Weaknesses
– Org structure design: skill mapping
– Role clarity & expectation setting
– Formal & informal communication
– Training & development
– Evaluation & appraisal Process
– Career progression planning

TERM 5

Summary | Details

(Oct to Dec | 7 Courses | 180 Sessions)

Customer Service, Retention & Loyalty

– Customer service setup & process
– Scale, Speed, Quality, Efficiency
– Training & evaluation

– Post purchase experience design

– Retention vs Loyalty
– Churn & Life Time Value
– Segmentation & RFM cohorts
– Profile enriching & personalization
– ReMarketing & Retention marketing

– Marketing automation platform
– Loyalty program design

– Tech & Analytics

Media Planning & Buying

– Media fundamentals
– Types, evolution & consumption

– Media Objectives & Brief
– Market prioritization
– Budgeting & media weights
– Media mix planning
– TV+Digital incrementality | C-TV
– Media scheduling
– Media buying
– Data sources & tools
– Media mix modeling
– Content led media

Behavioural Game Theory

– Behavioural economics vs micro-economics

– Rational choice theory vs Predictable irrationality theory

– Understanding behaviour via games: Dictator, Keynesian beauty contest, Gift exchange, Prisoner’s dilemma, Zero Sum etc.

– Relativity & Anchoring

– Fallacy of supply & demand

– Effect of Expectations

– Price of Ownership, Power of Price

GTM (Go To Market)

– TG, Positioning & Messaging

– Channel Strategy: Communication, Distribution & Sales

– Product demo & experience

– Launch & sustenance phasing

– Impact, buzz, virality

– Partnerships & collaborations

– On ground activations

– Sales funnel optimization

– Lead nurturing & conversion

– Budgeting & ROI

– Logistics of execution

Law & Tax in Business

– Corporate Law
– Contract Law
– Employment & Labor Law
– Intellectual Property Law
– Tax Law

– Corporate, Wealth & Sales Tax
– GST, VAT & Octroi
– Customs & Excise Duty
– Capital Gain, Gift, Property Tax

Business Strategy

– Strategy framework

– Annual business planning

– Marketing strategy

– Sales & Channel strategy

– Product strategy

– Financial strategy

– Operations strategy

– HR strategy

Platforms & Ecosystems

– What is platform ecosystem

– Strategic implications of platforms

– Two-sided & Multi-sided platforms

– Pricing & Scaling the platform

– Finding platform in Product

– Reasons of success & failure

– Why marketplaces succeed

– Deconstructing popular platforms

– How to think platform first

TERM 6

Summary | Details

(Jan to Jun)

Final Placements Month

– Counselling, Role & Sector selection
– CV making, applications & prep

– Key courses & concept revision
– Placement process

Role & Sector specific in-depth practical learning

– Specific courses in a lot more detail

– More intense live projects, field immersions & apprenticeships

– Hands-on learning of all relevant tools & technology

– Specialized reading on the industry & companies

– Potential roles

LEARN FROM EXPERTS WHO’VE WALKED THE TALK.

Our mentors aren’t just educators; they are leaders, problem-solvers and experts in their fields. They don’t just teach. They invest in you.

HIBA KHAN

VP Marketing
The Souled Store

Ex HUL | MT Ghaziabad

AKSHAT SHARMA

Co-Founder
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HIBA KHAN

VP Marketing
The Souled Store

Ex HUL | MT Ghaziabad

AKSHAT SHARMA

Co-Founder
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Lorem ipsum dolor

HIBA KHAN

VP Marketing
The Souled Store

Ex HUL | MT Ghaziabad

AKSHAT SHARMA

Co-Founder
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HIBA KHAN

—

VP Marketing
The Souled Store
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HIBA KHAN

—

VP Marketing
The Souled Store
Lorem ipsum dolar

HIBA KHAN

—

VP Marketing
The Souled Store
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HIBA KHAN

—

VP Marketing
The Souled Store
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GET EXPOSED TO REAL WORLD LEARNING

Enhance your learning experience with our Industry Partners who will power live learning for you.

START YOUR CAREER WITH NEW AGE BUSINESSES

Step into industry-defining roles across sales, marketing, digital, product, analytics and operations once you graduate.

Area Sales

Manager

Junior Brand
Manager

Junior Product
Manager

Area Sales
Manager

Junior Brand
Manager

Digital Marketing
Manager

Marketing Manager
DTC Performance

Category Manager
E- commerce

EDUCATION IS AN INVESTMENT ONLY WHEN IT PAYS YOU BACK.

Crucible is India’s 1st and only B-School where course fee is based on the salary you get.

Course Details

FLAGSHIP PGDM PROGRAM

Course Details

FLAGSHIP PGDM PROGRAM

APPLY NOW

Curriculum & Course Detail

term wise Details

TERM 1

TERM 2

TERM 3

TERM 4

TERM 5

TERM 6

LEARN FROM EXPERTS WHO’VE WALKED THE TALK.

HIBA KHAN

VP MarketingThe Souled Store

Ex HUL | MT Ghaziabad

AKSHAT SHARMA

Co-FounderLorem ipsum dolor

Lorem ipsum dolor

HIBA KHAN

VP MarketingThe Souled Store

Ex HUL | MT Ghaziabad

AKSHAT SHARMA

Co-FounderLorem ipsum dolor

Lorem ipsum dolor

HIBA KHAN

VP MarketingThe Souled Store

Ex HUL | MT Ghaziabad

AKSHAT SHARMA

Co-FounderLorem ipsum dolor

Lorem ipsum dolor

—

—

—

—

GET EXPOSED TO REAL WORLD LEARNING

START YOUR CAREER WITH NEW AGE BUSINESSES

EDUCATION IS AN INVESTMENT ONLY WHEN IT PAYS YOU BACK.

FLAGSHIP PGDM
PROGRAM

FLAGSHIP PGDM
PROGRAM

VP Marketing
The Souled Store

Co-Founder
Lorem ipsum dolor

VP Marketing
The Souled Store

Co-Founder
Lorem ipsum dolor

VP Marketing
The Souled Store

Co-Founder
Lorem ipsum dolor