Course Details
FLAGSHIP PGPM
PROGRAM
Course Details
FLAGSHIP PGPM
PROGRAM
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Years
Full
Time
On
Campus
Starting
August
Seats
Full
Years Work-Ex
Full
Placement
Support
Projected
Salary
Fee
Salary
Terms
Core
Foundation
Courses
Skill
Based
Mapping
to
Job Roles
Terms
Job Role
Specific
Courses
Cases
Assignments
Days
Apprenticeship
Internship
Live Projects
Modern
Courses
Curriculum & Course Details
A Curriculum Built for the Real World
Designed and delivered by industry practitioners to make you job ready at modern businesses.
term wise Details
TERM 1
(Aug to Oct | 7 Courses | 180 Sessions)
Introduction to Business
– What is business
– Business model
– Types of businesses & companies
– Key functions in a business
– Revenue & Costs
– Key success metrics
– Types & sources of investment
– What is equity, stock & esop
– Legacy vs new age businesses
Foundation of Communication
– Innovative formats like:
Speeches, Sports commentary, News anchoring, Impromptu, Dramatics, Debates, Election speech, Manifesto design, Negotiations, Mock courts, Script writing, Meme wars, Sledges & slogans, Ad making
– Project proposals
– Research presentations
– Evaluation reports
– Execution plans
Intro to Data
– Data sets & databases
– Data aggregation & structuring
– MS Excel
– Data visualization & analysis
– Data interpretation & insights
– Storytelling with data
Foundation of Finance
– Revenue, Costs, Margins & Taxes
– Assets & liabilities
– Cash flow, working capital, ROI
– Gross & contribution margins
– How to read a P&L statement
– How to balance a Balance Sheet
– How to evaluate financial health
– Reading annual reports
– How to pick stocks
– How do VCs evaluate start-ups
Consumer Behaviour
– Why do we consume
– Needs, Wants, Desires, Motivations, Ambitions,
– How do we make choices
– Elements shaping our behavior
– How does our brain work
– Behavioural Economics
– Decoding popular trends in India
– How brands influence behavior
– How to understand consumers
– Social behavior on social media
– Shopper behavior
Foundation of Statistics
– Data normalization
– Mean & Standard deviation
– Probability
– Distribution curves
– Sampling & Goodness of fit
– Statistical significance
– Hypothesis testing
– PCA & Factor analysis
– Collinearity & Correlation
– Regression – Linear & Logistic
– Text mining
– R Programming
Managerial Communication
– Email & Chat comm.
– In-Meeting comm.
– Written analysis
– Business review
– Project plan
– Insight presentation
– Internal memos
– Policy documentation
– Proposal writing
– Sales pitch
– Customer service comm.
– Employee feedback
– Persuasion & negotiation
Introduction to Business
– What is business
– Business model
– Types of businesses & companies
– Key functions in a business
– Revenue & Costs
– Key success metrics
– Types & sources of investment
– What is equity, stock & esop
– Legacy vs new age businesses
Foundation of Communication
– Innovative formats like:
Speeches, Sports commentary, News anchoring, Impromptu, Dramatics, Debates, Election speech, Manifesto design, Negotiations, Mock courts, Script writing, Meme wars, Sledges & slogans, Ad making
– Project proposals
– Research presentations
– Evaluation reports
– Execution plans
Intro to Data
– Data sets & databases
– Data aggregation & structuring
– MS Excel
– Data visualization & analysis
– Data interpretation & insights
– Storytelling with data
Foundation of Finance
– Revenue, Costs, Margins & Taxes
– Assets & liabilities
– Cash flow, working capital, ROI
– Gross & contribution margins
– How to read a P&L statement
– How to balance a Balance Sheet
– How to evaluate financial health
– Reading annual reports
– How to pick stocks
– How do VCs evaluate start-ups
Consumer Behaviour
– Why do we consume
– Needs, Wants, Desires, Motivations, Ambitions,
– How do we make choices
– Elements shaping our behavior
– How does our brain work
– Behavioural Economics
– Decoding popular trends in India
– How brands influence behavior
– How to understand consumers
– Social behavior on social media
– Shopper behavior
Foundation of Statistics
– Data normalization
– Mean & Standard deviation
– Probability
– Distribution curves
– Sampling & Goodness of fit
– Statistical significance
– Hypothesis testing
– PCA & Factor analysis
– Collinearity & Correlation
– Regression – Linear & Logistic
– Text mining
– R Programming
Managerial Communication
– Email & Chat comm.
– In-Meeting comm.
– Written analysis
– Business review
– Project plan
– Insight presentation
– Internal memos
– Policy documentation
– Proposal writing
– Sales pitch
– Customer service comm.
– Employee feedback
– Persuasion & negotiation
TERM 2
(Nov to Jan | 7 Courses | 175 Sessions)
Consumer Insights 1: Qualitative Research
– How to talk to consumers
– Observations & Inferences
– Personal interviews
– Focus Group Discussions
– Immersions
– Ethnography
– Text mining of reviews
– Trend spotting
– Insight writing
Consumer Insights 2: Quantitative Research
– Applications of research
– Questionnaire design
– Rating scales
– Data analysis & inference
– Conjoint & Discreet choice analysis
– Preference & Perceptual Maps
– Category & competition data analysis
– Insight writing
Design Thinking
– What is different about DT
– Design vs Design Thinking
– Design thinking process – critical Qs
– Observation & Empathy
– Empathy, Affinity, Mind & Journey Maps
– User requirements & feature set
– Problem & Success definition
– Ideation & Scenarios
– Prototyping
– Testing & feedback
– Real world applications of DT
Consumer Segmentation
– Why segment
– Demographic & behavioral variables
– Ways of segmenting
– Typical segments in India
– Generation & gender as segments
– Income classes in India
– SEC & NCCS classification
– Value based segmentation
Operations Management
– Value Chain (SCM) by industry
– Agile vs Efficient value chains
– Manufacturing operations
– Contract manufacturing
– Quality control
– Demand forecast, Inventory mgmt.
– Warehousing & Fulfillment:B2B-B2C
– Logistics: Delivery & Returns
– Ops of Events, Facility center, Retail, Food, D2C, Hotel, Dark store
– Ops as competitive advantage
– Tech & Analytics in ops
Brand Management
– Brand Purpose & Values
– Positioning
– Personality & Identity
– Identity playbook design
– Brand extensions
– Brand equity
– Brand health measurement
– Brand track | Lift studies
Digital Product Design & Management
– Identifying consumer problems
– User definition & segmentation
– Product objective & feature set
– Information architecture & Navigation design
– User journeys & Key outcomes
– Design principles
– Wireframing | UI & UX design
– Website creation in Webflow
– Flywheels & Habit loops
– Brand identity implementation
– User testing
– Product analytics
– App store dynamics
Consumer Insights 1: Qualitative Research
– How to talk to consumers
– Observations & Inferences
– Personal interviews
– Focus Group Discussions
– Immersions
– Ethnography
– Text mining of reviews
– Trend spotting
– Insight writing
Consumer Insights 2: Qualitative Research
– Applications of research
– Questionnaire design
– Rating scales
– Data analysis & inference
– Conjoint & Discreet choice analysis
– Preference & Perceptual Maps
– Category & competition data analysis
– Insight writing
Design Thinking
– What is different about DT
– Design vs Design Thinking
– Design thinking process – critical Qs
– Observation & Empathy
– Empathy, Affinity, Mind & Journey Maps
– User requirements & feature set
– Problem & Success definition
– Ideation & Scenarios
– Prototyping
– Testing & feedback
– Real world applications of DT
Consumer Segmentation
– Why segment
– Demographic & behavioral variables
– Ways of segmenting
– Typical segments in India
– Generation & gender as segments
– Income classes in India
– SEC & NCCS classification
– Value based segmentation
Operations Management
– Value Chain (SCM) by industry
– Agile vs Efficient value chains
– Manufacturing operations
– Contract manufacturing
– Quality control
– Demand forecast, Inventory mgmt.
– Warehousing & Fulfillment:B2B-B2C
– Logistics: Delivery & Returns
– Ops of Events, Facility center, Retail, Food, D2C, Hotel, Dark store
– Ops as competitive advantage
– Tech & Analytics in ops
Brand Management
– Brand Purpose & Values
– Positioning
– Personality & Identity
– Identity playbook design
– Brand extensions
– Brand equity
– Brand health measurement
– Brand track | Lift studies
Digital Product Design & Management
– Identifying consumer problems
– User definition & segmentation
– Product objective & feature set
– Information architecture & Navigation design
– User journeys & Key outcomes
– Design principles
– Wireframing | UI & UX design
– Website creation in Webflow
– Flywheels & Habit loops
– Brand identity implementation
– User testing
– Product analytics
– App store dynamics
TERM 3
(Feb to Apr | 6 Courses | 150 Sessions)
Marketing Communication
– Marketing & Comm. objective
– Comm. effects pyramid
– Creative brief writing
– Ad formats & Anatomy of an ad
– Creative process & stakeholders
– What is a good creative
– Evaluation & selection
– Copy & content writing
– Evaluating comm. effectiveness
– Celeb endorsement & influencers
– Branded content, Product plcmnt.
– AI Tools for ad creation
Macro Economics
– Economic growth indicators: GDP, National income, Employment rate, Inflation
– Consumption, Savings & Investment
– Fiscal & Monetary policies
– Trade & Capital flows
– Forex reserves & Exchange rates
– Factors fuelling Indian economy
Retail Management
– Retail formats & evolution
– India perspective with numbers
– N/w expansion & location planning
– Planogramming, VM & Signage
– Merchandizing & Category mgmt.
– Retail Marketing
– Retail Supply Chain, Store operations & P&L
– Retail Tech & Analytics
– Shopper Behaviour & Research
– Omnichannel implications
– Franchising models
Content Marketing
– Storytelling: content creation basics
– Storyboarding & Scripting
– Copywriting
– Content production: photography, videography & editing
– Light & Sound design
– Camera presence, Voice modulation
– Content Strategy
– Creator networks & influencers
– Social media platform algorithms
– Moment marketing & trend-jacking
– AI Tools for content
Product Packaging: Design & Content
– Channel requirements
– SKU determination
– Anatomy of a product pack
– Design principles
– Brand consistency with product category differentiation
– Packaging as a differentiator
– Winning against legacy brands
– A+ content strategy
– Product description page design
Sales & Distribution
– Purpose & type of distribution n/w
– Setup, Stakeholders & Processes
– Setting up from scratch: Planning, Decisions, Partner evaluation, Terms of Engagement, Team & ROI
– Expansion Planning
– Early vs Growth vs Mature Stage
– Distribution as moat
– Sales & inventory tracking
– Tech & Analytics in Sales
– Supply chain considerations
– Role of Sales Manager
1st Yr Recap | SIP | Field Immersions
– Revision of key topics
– Preparation for Summer Internship
– CV writing & company applications
– SI placement process
– Field immersions related to SI roles
Marketing Communication
– Marketing & Comm. objective
– Comm. effects pyramid
– Creative brief writing
– Ad formats & Anatomy of an ad
– Creative process & stakeholders
– What is a good creative
– Evaluation & selection
– Copy & content writing
– Evaluating comm. effectiveness
– Celeb endorsement & influencers
– Branded content, Product plcmnt.
– AI Tools for ad creation
Macro Economics
– Economic growth indicators: GDP, National income, Employment rate, Inflation
– Consumption, Savings & Investment
– Fiscal & Monetary policies
– Trade & Capital flows
– Forex reserves & Exchange rates
– Factors fuelling Indian economy
Retail Management
– Retail formats & evolution
– India perspective with numbers
– N/w expansion & location planning
– Planogramming, VM & Signage
– Merchandizing & Category mgmt.
– Retail Marketing
– Retail Supply Chain, Store operations & P&L
– Retail Tech & Analytics
– Shopper Behaviour & Research
– Omnichannel implications
– Franchising models
Content Marketing
– Storytelling: content creation basics
– Storyboarding & Scripting
– Copywriting
– Content production: photography, videography & editing
– Light & Sound design
– Camera presence, Voice modulation
– Content Strategy
– Creator networks & influencers
– Social media platform algorithms
– Moment marketing & trend-jacking
– AI Tools for content
Product Packaging: Design & Content
– Channel requirements
– SKU determination
– Anatomy of a product pack
– Design principles
– Brand consistency with product category differentiation
– Packaging as a differentiator
– Winning against legacy brands
– A+ content strategy
– Product description page design
Sales & Distribution
– Purpose & type of distribution n/w
– Setup, Stakeholders & Processes
– Setting up from scratch: Planning, Decisions, Partner evaluation, Terms of Engagement, Team & ROI
– Expansion Planning
– Early vs Growth vs Mature Stage
– Distribution as moat
– Sales & inventory tracking
– Tech & Analytics in Sales
– Supply chain considerations
– Role of Sales Manager
1st Yr Recap | SIP | Field Immersions
– Revision of key topics
– Preparation for Summer Internship
– CV writing & company applications
– SI placement process
– Field immersions related to SI roles
TERM 4
HR & Org. Behaviour
– Workforce & Attrition planning
– Recruitment & Employer branding
– Learning & Development
– Performance management
– Leadership development
– Policy creation & implementation
– Diversity, Equity & Inclusion
– Discrimination, Harassment, POSH
– Org Structure across growth phases
– Culture building
– Tech & Analytics in HR
Digital Marketing
– Digital as an Ecosystem (vs offline)
– Audience signals & How to leverage
– Paid, Owned & Earned
– Objectives, Actions & Measurement
– Top, Mid & Bottom funnel
– Performance vs Brand advertising
– Meta-Google-YT-LI Ads
– SEO, ASO & Content led advertising
– Events, Funnels, App-Web Analytics
– Attribution
– Conversion rate optimization
– Creative strategy
DTC Business Management
– Why D2C | Benefit to consumers
– Revenue & Cost drivers
– P&L and Unit economics
– CAC, AOV, LTV
– Acquisition & Retention
– New product launch & promotion
– Promo & offer design
– Site content & merchandizing
– Product feed mgmt & Cataloguing
– DTC Ops: fulfilment, delivery, returns, replacement
– D2C Tech & Analytics
E-comm Category Management
– Types of Ecomm models
– Ecosystem & Stakeholders
– Category Management
– Listings, Titles & A+ Content
– Reviews & Ratings
– Bestseller Ranking
– Top, Mid & Bottom Funnel Adv.
– Inventory planning
– Order mgmt. & fulfillment process
– Joint business planning
– Ecomm Analytics
– Ecomm Tech
Pricing & Promotion Strategy
– What’s pricing for brand/consumer
– Consumer’s value equation
– Pricing methods
– CoGS | Variable & Fixed costs
– Pricing across the value chain
– Demand forecasting, Price elasticity
– Pricing as a differentiator
– Mass, Masstige, Premium, Luxury
– Freemium & Subscription
– PriceBand & Category Segmentation
– Promotional strategies
– P&L implication
Managing Self & Team Dynamics
– Know yourself: Fears & Motivation
– Strengths & weaknesses
– Defining value system
– Self improvement goals & plan
– Productivity improvement
– Time & project mgmt
– Rules to play & win as a team
– Team communication
– Expectation setting
– Sharing & seeking feedback
– Healthy competition
– Resolving conflicts
Team Management & Leadership
– Transitioning from IC to Manager
– Technical & soft skills required
– Management styles
– Understanding & building culture
– Defining success & setting goals
– Understanding Ambitions, Fears, Motivations, Strengths, Weaknesses
– Org structure design: skill mapping
– Role clarity & expectation setting
– Formal & informal communication
– Training & development
– Evaluation & appraisal Process
– Career progression planning
HR & Org. Behaviour
– Workforce & Attrition planning
– Recruitment & Employer branding
– Learning & Development
– Performance management
– Leadership development
– Policy creation & implementation
– Diversity, Equity & Inclusion
– Discrimination, Harassment, POSH
– Org Structure across growth phases
– Culture building
– Tech & Analytics in HR
Digital Marketing
– Digital as an Ecosystem (vs offline)
– Audience signals & How to leverage
– Paid, Owned & Earned
– Objectives, Actions & Measurement
– Top, Mid & Bottom funnel
– Performance vs Brand advertising
– Meta-Google-YT-LI Ads
– SEO, ASO & Content led advertising
– Events, Funnels, App-Web Analytics
– Attribution
– Conversion rate optimization
– Creative strategy
DTC Business Management
– Why D2C | Benefit to consumers
– Revenue & Cost drivers
– P&L and Unit economics
– CAC, AOV, LTV
– Acquisition & Retention
– New product launch & promotion
– Promo & offer design
– Site content & merchandizing
– Product feed mgmt & Cataloguing
– DTC Ops: fulfilment, delivery, returns, replacement
– D2C Tech & Analytics
E-comm Category Management
– Types of Ecomm models
– Ecosystem & Stakeholders
– Category Management
– Listings, Titles & A+ Content
– Reviews & Ratings
– Bestseller Ranking
– Top, Mid & Bottom Funnel Adv.
– Inventory planning
– Order mgmt. & fulfillment process
– Joint business planning
– Ecomm Analytics
– Ecomm Tech
Pricing & Promotion Strategy
– What’s pricing for brand/consumer
– Consumer’s value equation
– Pricing methods
– CoGS | Variable & Fixed costs
– Pricing across the value chain
– Demand forecasting, Price elasticity
– Pricing as a differentiator
– Mass, Masstige, Premium, Luxury
– Freemium & Subscription
– PriceBand & Category Segmentation
– Promotional strategies
– P&L implication
Managing Self & Team Dynamics
– Know yourself: Fears & Motivation
– Strengths & weaknesses
– Defining value system
– Self improvement goals & plan
– Productivity improvement
– Time & project mgmt
– Rules to play & win as a team
– Team communication
– Expectation setting
– Sharing & seeking feedback
– Healthy competition
– Resolving conflicts
Team Management & Leadership
– Transitioning from IC to Manager
– Technical & soft skills required
– Management styles
– Understanding & building culture
– Defining success & setting goals
– Understanding Ambitions, Fears, Motivations, Strengths, Weaknesses
– Org structure design: skill mapping
– Role clarity & expectation setting
– Formal & informal communication
– Training & development
– Evaluation & appraisal Process
– Career progression planning
TERM 5
(Oct to Dec | 7 Courses | 160 Sessions)
Customer Service, Retention & Loyalty
– Customer service setup & process
– Scale, Speed, Quality, Efficiency
– Training & evaluation
– Post purchase experience design
– Retention vs Loyalty
– Churn & Life Time Value
– Segmentation & RFM cohorts
– Profile enriching & personalization
– ReMarketing & Retention marketing
– Marketing automation platform
– Loyalty program design
– Tech & Analytics
Media Planning & Buying
– Media fundamentals
– Types, evolution & consumption
– Media Objectives & Brief
– Market prioritization
– Budgeting & media weights
– Media mix planning
– TV+Digital incrementality | C-TV
– Media scheduling
– Media buying
– Data sources & tools
– Media mix modeling
– Content led media
Behavioural Game Theory
– Behavioural economics vs micro-economics
– Rational choice theory vs Predictable irrationality theory
– Understanding behaviour via games: Dictator, Keynesian beauty contest, Gift exchange, Prisoner’s dilemma, Zero Sum etc.
– Relativity & Anchoring
– Fallacy of supply & demand
– Effect of Expectations
– Price of Ownership, Power of Price
GTM (Go To Market)
– TG, Positioning & Messaging
– Channel Strategy: Communication, Distribution & Sales
– Product demo & experience
– Launch & sustenance phasing
– Impact, buzz, virality
– Partnerships & collaborations
– On ground activations
– Sales funnel optimization
– Lead nurturing & conversion
– Budgeting & ROI
– Logistics of execution
Law & Tax in Business
– Corporate Law
– Contract Law
– Employment & Labor Law
– Intellectual Property Law
– Tax Law
– Corporate, Wealth & Sales Tax
– GST, VAT & Octroi
– Customs & Excise Duty
– Capital Gain, Gift, Property Tax
Business Strategy
– Strategy framework
– Annual business planning
– Marketing strategy
– Sales & Channel strategy
– Product strategy
– Financial strategy
– Operations strategy
– HR strategy
Platforms & Ecosystems
– What is platform ecosystem
– Strategic implications of platforms
– Two-sided & Multi-sided platforms
– Pricing & Scaling the platform
– Finding platform in Product
– Reasons of success & failure
– Why marketplaces succeed
– Deconstructing popular platforms
– How to think platform first
Customer Service, Retention & Loyalty
– Customer service setup & process
– Scale, Speed, Quality, Efficiency
– Training & evaluation
– Post purchase experience design
– Retention vs Loyalty
– Churn & Life Time Value
– Segmentation & RFM cohorts
– Profile enriching & personalization
– ReMarketing & Retention marketing
– Marketing automation platform
– Loyalty program design
– Tech & Analytics
Media Planning & Buying
– Media fundamentals
– Types, evolution & consumption
– Media Objectives & Brief
– Market prioritization
– Budgeting & media weights
– Media mix planning
– TV+Digital incrementality | C-TV
– Media scheduling
– Media buying
– Data sources & tools
– Media mix modeling
– Content led media
Behavioural Game Theory
– Behavioural economics vs micro-economics
– Rational choice theory vs Predictable irrationality theory
– Understanding behaviour via games: Dictator, Keynesian beauty contest, Gift exchange, Prisoner’s dilemma, Zero Sum etc.
– Relativity & Anchoring
– Fallacy of supply & demand
– Effect of Expectations
– Price of Ownership, Power of Price
GTM (Go To Market)
– TG, Positioning & Messaging
– Channel Strategy: Communication, Distribution & Sales
– Product demo & experience
– Launch & sustenance phasing
– Impact, buzz, virality
– Partnerships & collaborations
– On ground activations
– Sales funnel optimization
– Lead nurturing & conversion
– Budgeting & ROI
– Logistics of execution
Law & Tax in Business
– Corporate Law
– Contract Law
– Employment & Labor Law
– Intellectual Property Law
– Tax Law
– Corporate, Wealth & Sales Tax
– GST, VAT & Octroi
– Customs & Excise Duty
– Capital Gain, Gift, Property Tax
Business Strategy
– Strategy framework
– Annual business planning
– Marketing strategy
– Sales & Channel strategy
– Product strategy
– Financial strategy
– Operations strategy
– HR strategy
Platforms & Ecosystems
– What is platform ecosystem
– Strategic implications of platforms
– Two-sided & Multi-sided platforms
– Pricing & Scaling the platform
– Finding platform in Product
– Reasons of success & failure
– Why marketplaces succeed
– Deconstructing popular platforms
– How to think platform first
TERM 6
(Jan to Jun)
Final Placements Month
– Counselling, Role & Sector selection
– CV making, applications & prep
– Key courses & concept revision
– Placement process
Role & Sector specific in-depth practical learning
– Specific courses in a lot more detail
– More intense live projects, field immersions & apprenticeships
– Hands-on learning of all relevant tools & technology
– Specialized reading on the industry & companies
– Potential roles
Final Placements Month
– Counselling, Role & Sector selection
– CV making, applications & prep
– Key courses & concept revision
– Placement process
Role & Sector specific in-depth practical learning
– Specific courses in a lot more detail
– More intense live projects, field immersions & apprenticeships
– Hands-on learning of all relevant tools & technology
– Specialized reading on the industry & companies
– Potential roles
LEARN FROM EXPERTS WHO’VE WALKED THE TALK.
Our mentors aren’t just educators; they are leaders, problem-solvers and experts in their fields. They don’t just teach. They invest in you.
Aakanksha Cheema
—
DGM – Reliance Retail
Ex SUGAR Cosmetics
KJ Somaiya
Anirban Ghosh
—
Ex AVP E-commerce – SUGAR Cosmetics
Ex Raymonds, ITC
IIM Indore
Hiba Khan
—
VP Marketing – The Souled Store
Ex HUL
IMT Ghaziabad
Mala Raj
—
Loyalty Marketing Expert of 18 years & Published Author
Ex Cartesian Consulting, Strategic Caravan & Ogilvy
IIM Bangalore
Rajeshwari Iyer
—
Head of Marketing – Beyond Snack
Ex Head of Marketing – Enrich, GM Marketing – Hersheys
SP Jain
Sanchari Biswas
—
Media & Digital Lead – L’Oréal
Ex Toothsi, Performics
Tishya Relia
—
Online Business Head – Kérastase, L’Oréal
Ex Monster Energy, Mahindra & Mahindra
SIBM
GET EXPOSED TO REAL-WORLD LEARNING
Enhance your learning experience with our Industry Partners who will power live learning for you.
START YOUR CAREER WITH NEW-AGE BUSINESSES
Step into industry-defining roles across sales, marketing, digital, product, analytics and operations once you graduate.
EDUCATION IS AN INVESTMENT ONLY WHEN IT PAYS YOU BACK.