Crucible Institute

THE B-SCHOOL THAT’S
INVESTED IN YOU.

THE B-SCHOOL THAT’S
INVESTED
IN YOU.

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Welcome to Crucible

India’s 1st B-School that Only Wins
When YOU Do.

Welcome to
Crucible

India’s 1st
B-School that
Only Wins
When YOU Do.

Flagship 2-Year PGPM Built to Make You Industry Ready from Day 1

Designed & Delivered by Industry Experts

Deep Conceptual Learning with Intense Practical Application

Real-World Learning Powered by Our Industry Partners

Placements at High-Growth New-Age Digital-First Businesses

Course Fee based on the Salary You Get

Admission Process that Values Future Potential over Past Marks

True Transformation of Character, Skill and Personality

FLAGSHIP POST GRADUATE PROGRAMME IN MANAGEMENT

A curriculum built for the real-world

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Years

Full
Time

On
Campus

Starting
August

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Seats

For

0- 0

Years Work-Ex

Full
Placement
Support

Projected
Salary

₹8- 0L

Fee

0%

Salary

0

Terms
Core
Foundation
Courses 

Skill
Based
Mapping
to
Job Roles 

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Terms
Job Role
Specific
Courses

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Cases

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Assignments

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Days
Apprenticeship

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Days
Internship
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Live Projects

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Modern
Courses

KNOW THE PURPOSE AND THE PEOPLE POWERING THE CRUCIBLE

We don’t just teach. We invest. In you.

Geetanjali Bhattacharji

Founder & CEO
Glassbox Ventures

Ex CEO – Spatial Access (Deloitte Company), Executive Director – EY India

Siddharth Sirigeri

Managing General Partner – Endurance Capital
Venture Capitalist with a portfolio of 150+ Startups

Meenakshi Aggarwal

Co-Founder & COO – 4AM Worldwide
Ex Professor at IIM Indore
PhD from IIM Ahmedabad

Pallav Jain

Co-Founder & Ex Co-CEO – Performics India
Angel Investor & Startup Mentor
IIM Ahmedabad

Ami Mistry

Head of Commercial Business, Digital & IT – Birla Estates
Ex Feedback Ventures
IIM Ahmedabad

Jaimit Doshi

Global CMO – Lenskart & CEO – Hustlr
Ex CMO – Aditya Birla Sun Life & Kotak Securities
Educator for 22 years across 10+ Institutes

Swati Mohan

Independent Advisor & Investor
Ex CMO – Netflix India, CBO – Heads up for Tails, Country GM – Nat Geo India
Educator at MICA, IIM Bangalore, GrowthX

COMPARE THE CRUCIBLE MODEL VS TRADITIONAL B-SCHOOLS

We light the match on outdated curricula that rely on lectures alone

MEET THE INDUSTRY EXPERTS WHO WILL NOT JUST TEACH BUT INVEST IN YOU

To stand among us is to be sharpened by real world grit

Aakanksha Cheema

DGM – Reliance Retail
Ex SUGAR Cosmetics
KJ Somaiya

Anirban Ghosh

Ex AVP E-commerce – SUGAR Cosmetics
Ex Raymonds, ITC
IIM Indore

Hiba Khan

VP Marketing – The Souled Store
Ex HUL
IMT Ghaziabad

Mala Raj

Loyalty Marketing Expert of 18 years & Published Author
Ex Cartesian Consulting, Strategic Caravan & Ogilvy
IIM Bangalore

Rajeshwari Iyer

Head of Marketing – Beyond Snack
Ex Head of Marketing – Enrich, GM Marketing – Hersheys
SP Jain

Sanchari Biswas

Media & Digital Lead – L’Oréal
Ex Toothsi, Performics

Tishya Relia

Online Business Head – Kérastase, L’Oréal
Ex Monster Energy, Mahindra & Mahindra
SIBM

MEET THE INDUSTRY PARTNERS WHO WILL POWER LIVE LEARNING FOR YOU

Powered by industry. Built for impact.

EXPLORE THE KIND OF JOB ROLES YOU CAN START YOUR CAREER WITH

Moulding talent for today’s industry needs.

SEE THE COURSE FEE STRUCTURE THAT IS INDIA’S 1ST.
THAT NO OTHER B-SCHOOL HAS

SEE THE COURSE FEE STRUCTURE THAT IS INDIA’S 1ST. THAT NO OTHER B-SCHOOL HAS

We don’t end at
our edges.

We don’t end at our edges.

CHECK OUT THE CAMPUS WHERE YOU WILL STUDY AT

Where bold ideas take flight.

UNDERSTAND ELIGIBILITY.
VIEW OUR SIMPLIFIED ADMISSIONS PROCESS

UNDERSTAND ELIGIBILITY. VIEW OUR SIMPLIFIED ADMISSIONS PROCESS

Your potential matters more than your percentile.

ASK US ANYTHING

Curious about Crucible? We’re listening.

SUCHIT'S STUDENTS

from his visiting faculty stint in other institutes
Sir, aaj meri pehli naukri lag gayi! 🥹✨ And I just wanted to thank you! 🙏 Your course was genuinely one of the best I took during my MBA, and I feel so grateful to have had a teacher like you. To be honest, initially, I was interested in Sales & Marketing only because I wasn’t good at Finance 😅. But after your course and my internship, I not only started understanding it but genuinely began enjoying it. I know there were times when we seemed unmotivated in class, giving you the silent treatment and acting all disinterested. Honestly, we had lost hope that the education system could actually change much, and we thought this would be just another theoretical subject marketed as “practical learning.” But you proved us wrong and delivered on that promise. You always went out of your way to guide us and ensure we were future-ready. Sir, you’re like our very own Jeetu Bhaiya 😄 Your last PPT slide said, “Leave the game better than you found it,” and you’ve truly done that. I’m so proud to have been part of your first batch. Here’s Hoping many more batches to come ! Thank you for everything, sir! Hoping I can be at least half as good a marketer—and human being—as you are someday. 🙂
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Riya Sood

Sir, Thank you so much for delivering the IMC course to us. Calling it just a course would be an understatement, given the kind of experiential learning involved, but that is how we were introduced to it. To be honest, first year ke baad toh we had come to terms that yaha kuch seekhne toh wale hai nahi, fancy looking course utha lo, aur kuch nahi toh cv me hi kaam aajayenge. But you changed that pre conceived notion of ours, and fortunately so. Don’t know about what is in store for us for the next two trimesters, but, the four trimesters that are done, this was the best in terms of learning, experience, fun, assignments, and of course the exam. Beyond the course, Thank You for all the motivation, reality checks, and fun and banter in the class. All of it summed up pretty well to become the Integrated Marketing Communication Course. With this, I hope you realise your vision of bringing about a change in the Indian Educational Setting, and, as a lucky part of your first step in this, I know the start has been great. (The image is the last submission for this course by Team Gryffindor; ek din shayad Dusk Watches bhi launch karenge, pehla product aap tak pohochayenge)
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Piyush Taparia

Hello sir. I’m really sorry for texting you at this hour but couldn’t stop myself. I recently flew back to Indore, (also my home town) and I observed several news paper ads and hoardings displayed across the city for a new jewellery brand Eish. Surprisingly all I could think was about the basics you taught in the class and I started critically evaluating the ads- how poorly the brand has positioned itself, their non catchy tag line, pathetically designed advertisements. I evaluated everything over all the basics that I could recall from your classes. I got so engrossed that I was compelled to go and check their insta handle as well with the thought – ab Yaha kya gandagi machai hogi iss brand ne😂 Though the first step, I finally felt like I know some applicable marketing basics now and can call myself half MBA😂 A big thanks to you sir. Felt grateful and wanted to convey it to you. Again I’m sorry for texting you at this hour. 🙏🏻
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Mansi Choudhary

This being your last class just wanted to write in a quick feedback and a thank you note. I’ve been studying since 15-16 years consecutively. 85% of things were bookish (ofc relevant in their own way). I really loved sitting for your classes. Haven’t missed more than 1/2 unless required medically. I really really appreciate how you backed everything that you said with relevant examples from Sugar and your previous workex. If not that then via your friends’ work etc. but there was always a reference point to the theory. Rarely before I’ve seen someone pivot the course curriculum to include what’s happening in the present (dissecting Zomato) Thank you for trying your best to make learning practical❣ Will definitely stay in touch Sir 🙂
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Dhruv Joshi

Hello sir, Just wanted to thank you for being the professor that you are. Thank you for teaching us not because it’s your job but because you really want us to learn. Thank you for always going the extra mile and encouraging us to do that, too. For once we thought, yes, yeh gas nahi hai, whatever you said made sense. Thank you for being approachable and amicable despite your career trajectory. On the last day, you said that you want to leave the education industry better than you found it, I feel you’ve already done that in terms of this subject! Looking forward to get mentors like you even during our corporate life!
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Yukti Khanna

Your involvement has actually added so much more, through and beyond the course, that it feels like that you have levelled up our MBA learnings. Retaining the concepts that you teach has never felt like a challenge. They get ingrained because of the way you attach real life examples, which makes the course more practically oriented than being theory oriented. I’m also grateful to you for taking the onus upon yourself to teach us excel and its application, focusing on our learning outside class by sending us quick readings, book recommendations and more. Being repetitive about fundamentals we should always keep in mind, making us realise the importance of knowing what we want to do ahead in terms of job roles and companies & constantly motivating us directly and indirectly.
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Sharang Gupta

I loved the class overall. I love marketing and want to go in this field. I’m grateful that I was able to experience your class. Your classes made me understand all areas I lag in, made me understand that marketing is not as shallow as I thought of it. I think you’re the kind of teacher that every student deserves.
Frame 248

Tanishka Singh

It felt always like we were understanding corporate from a life like experience. It felt what we were learning could be practically applied and never came a question “yeh kabhi life me kaam aane bhi wali hai?”
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Ridhi Agarwal

Sir, it was a pleasure being your student. You have really made my mind not be scared of marketing, because of the anecdotes one hears. At the end of the day it’s plain simple logic mixed with common sense 😂 No one was able to explain that simple thing to me ♥
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Yash Shukla

Your course was an eye opener on how the real world business operates…Going inside the technicalities made me realize it’s way more than the surface level thing I had thought of. You going out of your way to guide us in the right direction, helping us out on stuff which is way more than college has expected from you. …Thank you very much for the work you have put in your course. I’ll make sure to carry the knowledge you shared with me to the future and I would love to adopt your ever learning attitude.
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Saswat Mishra

I remember questioning your decision to come to teaching after leaving your high paying jobs coz many of the teachers I have met..don’t do it from their heartttt! But you did!! I have worked in this education field enough to know who actually loves his job 🙈 I must have worked with 100+ teachers accross Mumbai..and your dedication is right there at the top amongst the best one’s Tysm for actually caring for all of us. We all would always remember you! Wishing you a very Happy Teachers’ Day sir ❤
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Hello Sir I got placed in a company in FMCG industry for a B2B Sales role In the interview they asked me abt my favv subject and ofco it had to be IMC I talked abt it for 5mins covering all the assignments and then they asked no further marketing-sales questions, looked quite convinced So big thanks to you for all of those assignments sir Hated them a lot in trim4 but , surely, i will remember them…coz of the fun we had doing those challenges!
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Vipul Patil

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