Crucible Institute

Course Details

FLAGSHIP PGPM
PROGRAM

Course Details

FLAGSHIP PGPM
PROGRAM

0

Years

Full
Time

On
Campus

Starting
May

0
0

Seats

Full

0- 0

Years Work-Ex

Full
Placement
Support

Projected
Salary

₹8- 0L

Fee

0%

of Salary

0

Terms
Core
Foundation
Courses 

Skill
Based
Mapping
to
Job Roles 

0

Terms
Job Role
Specific
Courses

0+

Cases

0+

Assignments

0

Days
Apprenticeship

0
Days
Internship
0+

Live Projects

0+

Modern
Courses

Curriculum & Course Details

A Curriculum Built for the Real World

Designed and delivered by industry practitioners to make you job ready at modern businesses.

We build foundation in first 4 Terms. We counsel you to choose job roles based on your skill and preference. And then build job role specific expertise in the last 2 Terms.
We have designed 15+ innovative courses that are not taught by traditional colleges but are extremely critical for new-age businesses.

term wise Details

TERM 1

(May to Jul | 7 Courses | 180 Sessions)

Introduction to Business

– What is business
– Business model
– Types of businesses & companies
– Key functions in a business
– Revenue & Costs
– Key success metrics
– Types & sources of investment
– What is equity, stock & esop
– Legacy vs new age businesses

– Innovative formats like:

Speeches, Sports commentary, News anchoring, Impromptu, Dramatics, Debates, Election speech, Manifesto design, Negotiations, Mock courts, Script writing, Meme wars, Sledges & slogans, Ad making
– Project proposals
– Research presentations
– Evaluation reports
– Execution plans

– Data sets & databases
– Data aggregation & structuring
– MS Excel
– Data visualization & analysis
– Data interpretation & insights
– Storytelling with data

– Revenue, Costs, Margins & Taxes
– Assets & liabilities
– Cash flow, working capital, ROI

– Gross & contribution margins
– How to read a P&L statement
– How to balance a Balance Sheet
– How to evaluate financial health
– Reading annual reports
– How to pick stocks
– How do VCs evaluate start-ups

– Why do we consume
– Needs, Wants, Desires, Motivations, Ambitions,
– How do we make choices
– Elements shaping our behavior
– How does our brain work
– Behavioural Economics
– Decoding popular trends in India
– How brands influence behavior
– How to understand consumers
– Social behavior on social media
– Shopper behavior

– Data normalization
– Mean & Standard deviation
– Probability
– Distribution curves
– Sampling  & Goodness of fit
– Statistical significance
– Hypothesis testing
– PCA & Factor analysis
– Collinearity & Correlation
– Regression – Linear & Logistic
– Text mining
– R Programming

– Email & Chat comm.
– In-Meeting comm.
– Written analysis
– Business review
– Project plan
– Insight presentation
– Internal memos
– Policy documentation
– Proposal writing
– Sales pitch
– Customer service comm.
– Employee feedback
– Persuasion & negotiation

– What is business
– Business model
– Types of businesses & companies
– Key functions in a business
– Revenue & Costs
– Key success metrics
– Types & sources of investment
– What is equity, stock & esop
– Legacy vs new age businesses

– Innovative formats like:

Speeches, Sports commentary, News anchoring, Impromptu, Dramatics, Debates, Election speech, Manifesto design, Negotiations, Mock courts, Script writing, Meme wars, Sledges & slogans, Ad making
– Project proposals
– Research presentations
– Evaluation reports
– Execution plans

– Data sets & databases
– Data aggregation & structuring
– MS Excel
– Data visualization & analysis
– Data interpretation & insights
– Storytelling with data

– Revenue, Costs, Margins & Taxes
– Assets & liabilities
– Cash flow, working capital, ROI

– Gross & contribution margins
– How to read a P&L statement
– How to balance a Balance Sheet
– How to evaluate financial health
– Reading annual reports
– How to pick stocks
– How do VCs evaluate start-ups

– Why do we consume
– Needs, Wants, Desires, Motivations, Ambitions,
– How do we make choices
– Elements shaping our behavior
– How does our brain work
– Behavioural Economics
– Decoding popular trends in India
– How brands influence behavior
– How to understand consumers
– Social behavior on social media
– Shopper behavior

– Data normalization
– Mean & Standard deviation
– Probability
– Distribution curves
– Sampling  & Goodness of fit
– Statistical significance
– Hypothesis testing
– PCA & Factor analysis
– Collinearity & Correlation
– Regression – Linear & Logistic
– Text mining
– R Programming

– Email & Chat comm.
– In-Meeting comm.
– Written analysis
– Business review
– Project plan
– Insight presentation
– Internal memos
– Policy documentation
– Proposal writing
– Sales pitch
– Customer service comm.
– Employee feedback
– Persuasion & negotiation

TERM 2

(Aug to Nov | 7 Courses | 175 Sessions)

Consumer Insights 1: Qualitative Research

– How to talk to consumers
– Observations & Inferences
– Personal interviews
– Focus Group Discussions
– Immersions
– Ethnography
– Text mining of reviews
– Trend spotting

– Insight writing

– Applications of research
– Questionnaire design
– Rating scales
– Data analysis & inference
– Conjoint & Discreet choice analysis
– Preference & Perceptual Maps
– Category & competition data analysis

– Insight writing

– What is different about DT

– Design vs Design Thinking

– Design thinking process – critical Qs

– Observation & Empathy

– Empathy, Affinity, Mind & Journey Maps

– User requirements & feature set

– Problem & Success definition

– Ideation & Scenarios

– Prototyping

– Testing & feedback

– Real world applications of DT

– Why segment

– Demographic & behavioral variables
– Ways of segmenting
– Typical segments in India
– Generation & gender as segments
– Income classes in India
– SEC & NCCS classification
– Value based segmentation

– Value Chain (SCM) by industry
– Agile vs Efficient value chains
– Manufacturing operations
– Contract manufacturing
– Quality control

– Demand forecast, Inventory mgmt.
– Warehousing & Fulfillment:B2B-B2C
– Logistics: Delivery & Returns
– Ops of Events, Facility center, Retail, Food, D2C, Hotel, Dark store
– Ops as competitive advantage

– Tech & Analytics in ops

– Brand Purpose & Values
– Positioning
– Personality & Identity
– Identity playbook design
– Brand extensions
– Brand equity
– Brand health measurement

– Brand track | Lift studies

– Identifying consumer problems
– User definition & segmentation
– Product objective & feature set
– Information architecture & Navigation design
– User journeys & Key outcomes

– Design principles
– Wireframing | UI & UX design

– Website creation in Webflow
– Flywheels & Habit loops
– Brand identity implementation
– User testing
– Product analytics
– App store dynamics

– How to talk to consumers
– Observations & Inferences
– Personal interviews
– Focus Group Discussions
– Immersions
– Ethnography
– Text mining of reviews
– Trend spotting

– Insight writing

– Applications of research
– Questionnaire design
– Rating scales
– Data analysis & inference
– Conjoint & Discreet choice analysis
– Preference & Perceptual Maps
– Category & competition data analysis

– Insight writing

– What is different about DT

– Design vs Design Thinking

– Design thinking process – critical Qs

– Observation & Empathy

– Empathy, Affinity, Mind & Journey Maps

– User requirements & feature set

– Problem & Success definition

– Ideation & Scenarios

– Prototyping

– Testing & feedback

– Real world applications of DT

– Why segment

– Demographic & behavioral variables
– Ways of segmenting
– Typical segments in India
– Generation & gender as segments
– Income classes in India
– SEC & NCCS classification
– Value based segmentation

– Value Chain (SCM) by industry
– Agile vs Efficient value chains
– Manufacturing operations
– Contract manufacturing
– Quality control

– Demand forecast, Inventory mgmt.
– Warehousing & Fulfillment:B2B-B2C
– Logistics: Delivery & Returns
– Ops of Events, Facility center, Retail, Food, D2C, Hotel, Dark store
– Ops as competitive advantage

– Tech & Analytics in ops

– Brand Purpose & Values
– Positioning
– Personality & Identity
– Identity playbook design
– Brand extensions
– Brand equity
– Brand health measurement

– Brand track | Lift studies

– Identifying consumer problems
– User definition & segmentation
– Product objective & feature set
– Information architecture & Navigation design
– User journeys & Key outcomes

– Design principles
– Wireframing | UI & UX design

– Website creation in Webflow
– Flywheels & Habit loops
– Brand identity implementation
– User testing
– Product analytics
– App store dynamics

TERM 3

(Dec to Mar | 6 Courses | 150 Sessions)

Marketing Communication

– Marketing & Comm. objective
– Comm. effects pyramid
– Creative brief writing
– Ad formats & Anatomy of an ad
– Creative process & stakeholders
– What is a good creative
– Evaluation & selection
– Copy & content writing
– Evaluating comm. effectiveness
– Celeb endorsement & influencers
– Branded content, Product plcmnt.

– AI Tools for ad creation

– Economic growth indicators: GDP, National income, Employment rate, Inflation

– Consumption, Savings & Investment

– Fiscal & Monetary policies

– Trade & Capital flows

– Forex reserves & Exchange rates

– Factors fuelling Indian economy

– Retail formats & evolution
– India perspective with numbers
– N/w expansion & location planning
– Planogramming, VM & Signage
– Merchandizing & Category mgmt.
– Retail Marketing
– Retail Supply Chain, Store operations & P&L
– Retail Tech & Analytics
– Shopper Behaviour & Research
– Omnichannel implications
– Franchising models

– Storytelling: content creation basics

– Storyboarding & Scripting

– Copywriting

– Content production: photography, videography & editing

– Light & Sound design

– Camera presence, Voice modulation

– Content Strategy

– Creator networks & influencers

– Social media platform algorithms

– Moment marketing & trend-jacking

– AI Tools for content

– Channel requirements

– SKU determination
– Anatomy of a product pack

– Design principles
– Brand consistency with product category differentiation
– Packaging as a differentiator
– Winning against legacy brands

– A+ content strategy

– Product description page design

– Purpose & type of distribution n/w
– Setup, Stakeholders & Processes
– Setting up from scratch: Planning, Decisions, Partner evaluation, Terms of Engagement, Team & ROI
– Expansion Planning
– Early vs Growth vs Mature Stage

– Distribution as moat

– Sales & inventory tracking

– Tech & Analytics in Sales
– Supply chain considerations
– Role of Sales Manager

– Revision of key topics

– Preparation for Summer Internship

– CV writing & company applications

SI placement process

Field immersions related to SI roles

Summer Internship

Apr - May

– Marketing & Comm. objective
– Comm. effects pyramid
– Creative brief writing
– Ad formats & Anatomy of an ad
– Creative process & stakeholders
– What is a good creative
– Evaluation & selection
– Copy & content writing
– Evaluating comm. effectiveness
– Celeb endorsement & influencers
– Branded content, Product plcmnt.

– AI Tools for ad creation

– Economic growth indicators: GDP, National income, Employment rate, Inflation

– Consumption, Savings & Investment

– Fiscal & Monetary policies

– Trade & Capital flows

– Forex reserves & Exchange rates

– Factors fuelling Indian economy

– Retail formats & evolution
– India perspective with numbers
– N/w expansion & location planning
– Planogramming, VM & Signage
– Merchandizing & Category mgmt.
– Retail Marketing
– Retail Supply Chain, Store operations & P&L
– Retail Tech & Analytics
– Shopper Behaviour & Research
– Omnichannel implications
– Franchising models

– Storytelling: content creation basics

– Storyboarding & Scripting

– Copywriting

– Content production: photography, videography & editing

– Light & Sound design

– Camera presence, Voice modulation

– Content Strategy

– Creator networks & influencers

– Social media platform algorithms

– Moment marketing & trend-jacking

– AI Tools for content

– Channel requirements

– SKU determination
– Anatomy of a product pack

– Design principles
– Brand consistency with product category differentiation
– Packaging as a differentiator
– Winning against legacy brands

– A+ content strategy

– Product description page design

– Purpose & type of distribution n/w
– Setup, Stakeholders & Processes
– Setting up from scratch: Planning, Decisions, Partner evaluation, Terms of Engagement, Team & ROI
– Expansion Planning
– Early vs Growth vs Mature Stage

– Distribution as moat

– Sales & inventory tracking

– Tech & Analytics in Sales
– Supply chain considerations
– Role of Sales Manager

– Revision of key topics

– Preparation for Summer Internship

– CV writing & company applications

SI placement process

Field immersions related to SI roles

TERM 4

(Jun to Sep | 7 Courses | 165 Sessions)
HR & Org. Behaviour

– Workforce & Attrition planning

– Recruitment & Employer branding

– Learning & Development

– Performance management

– Leadership development

– Policy creation & implementation

– Diversity, Equity & Inclusion

– Discrimination, Harassment, POSH

– Org Structure across growth phases

– Culture building

– Tech & Analytics in HR

– Digital as an Ecosystem (vs offline)
– Audience signals & How to leverage
– Paid, Owned & Earned
– Objectives, Actions & Measurement
– Top, Mid & Bottom funnel

– Performance vs Brand advertising
– Meta-Google-YT-LI Ads
– SEO, ASO & Content led advertising
– Events, Funnels, App-Web Analytics
– Attribution
– Conversion rate optimization
– Creative strategy

– Why D2C | Benefit to consumers
– Revenue & Cost drivers
– P&L and Unit economics

– CAC, AOV, LTV
– Acquisition & Retention

– New product launch & promotion

– Promo & offer design
– Site content & merchandizing
– Product feed mgmt & Cataloguing

– DTC Ops: fulfilment, delivery, returns, replacement

– D2C Tech & Analytics

– Types of Ecomm models
– Ecosystem & Stakeholders

– Category Management
– Listings, Titles & A+ Content
– Reviews & Ratings
– Bestseller Ranking
– Top, Mid & Bottom Funnel Adv.
– Inventory planning
– Order mgmt. & fulfillment process
– Joint business planning

– Ecomm Analytics

– Ecomm Tech

– What’s pricing for brand/consumer
– Consumer’s value equation
– Pricing methods
– CoGS | Variable & Fixed costs
– Pricing across the value chain
– Demand forecasting, Price elasticity
– Pricing as a differentiator
– Mass, Masstige, Premium, Luxury

– Freemium & Subscription
– PriceBand & Category Segmentation
– Promotional strategies

– P&L implication

– Know yourself: Fears & Motivation
– Strengths & weaknesses
– Defining value system
– Self improvement goals & plan
– Productivity improvement
– Time & project mgmt
– Rules to play & win as a team
– Team communication

– Expectation setting
– Sharing & seeking feedback
– Healthy competition
– Resolving conflicts

– Transitioning from IC to Manager
– Technical & soft skills required
– Management styles
– Understanding & building culture
– Defining success & setting goals
– Understanding Ambitions, Fears, Motivations, Strengths, Weaknesses
– Org structure design: skill mapping
– Role clarity & expectation setting
– Formal & informal communication
– Training & development
– Evaluation & appraisal Process
– Career progression planning

– Workforce & Attrition planning

– Recruitment & Employer branding

– Learning & Development

– Performance management

– Leadership development

– Policy creation & implementation

– Diversity, Equity & Inclusion

– Discrimination, Harassment, POSH

– Org Structure across growth phases

– Culture building

– Tech & Analytics in HR

– Digital as an Ecosystem (vs offline)
– Audience signals & How to leverage
– Paid, Owned & Earned
– Objectives, Actions & Measurement
– Top, Mid & Bottom funnel

– Performance vs Brand advertising
– Meta-Google-YT-LI Ads
– SEO, ASO & Content led advertising
– Events, Funnels, App-Web Analytics
– Attribution
– Conversion rate optimization
– Creative strategy

– Why D2C | Benefit to consumers
– Revenue & Cost drivers
– P&L and Unit economics

– CAC, AOV, LTV
– Acquisition & Retention

– New product launch & promotion

– Promo & offer design
– Site content & merchandizing
– Product feed mgmt & Cataloguing

– DTC Ops: fulfilment, delivery, returns, replacement

– D2C Tech & Analytics

– Types of Ecomm models
– Ecosystem & Stakeholders

– Category Management
– Listings, Titles & A+ Content
– Reviews & Ratings
– Bestseller Ranking
– Top, Mid & Bottom Funnel Adv.
– Inventory planning
– Order mgmt. & fulfillment process
– Joint business planning

– Ecomm Analytics

– Ecomm Tech

– What’s pricing for brand/consumer
– Consumer’s value equation
– Pricing methods
– CoGS | Variable & Fixed costs
– Pricing across the value chain
– Demand forecasting, Price elasticity
– Pricing as a differentiator
– Mass, Masstige, Premium, Luxury

– Freemium & Subscription
– PriceBand & Category Segmentation
– Promotional strategies

– P&L implication

– Know yourself: Fears & Motivation
– Strengths & weaknesses
– Defining value system
– Self improvement goals & plan
– Productivity improvement
– Time & project mgmt
– Rules to play & win as a team
– Team communication

– Expectation setting
– Sharing & seeking feedback
– Healthy competition
– Resolving conflicts

– Transitioning from IC to Manager
– Technical & soft skills required
– Management styles
– Understanding & building culture
– Defining success & setting goals
– Understanding Ambitions, Fears, Motivations, Strengths, Weaknesses
– Org structure design: skill mapping
– Role clarity & expectation setting
– Formal & informal communication
– Training & development
– Evaluation & appraisal Process
– Career progression planning

TERM 5

(Oct to Dec | 7 Courses | 160 Sessions)

Customer Service, Retention & Loyalty

– Customer service setup & process
– Scale, Speed, Quality, Efficiency
– Training & evaluation

– Post purchase experience design

– Retention vs Loyalty
– Churn & Life Time Value
– Segmentation & RFM cohorts
– Profile enriching & personalization
– ReMarketing & Retention marketing

– Marketing automation platform
– Loyalty program design

– Tech & Analytics

– Media fundamentals
– Types, evolution & consumption

– Media Objectives  & Brief
– Market prioritization
– Budgeting & media weights
– Media mix planning
– TV+Digital incrementality | C-TV
– Media scheduling
– Media buying
– Data sources & tools
– Media mix modeling
– Content led media

– Behavioural economics vs micro-economics

– Rational choice theory vs Predictable irrationality theory

– Understanding behaviour via games: Dictator, Keynesian beauty contest, Gift exchange, Prisoner’s dilemma, Zero Sum etc.

– Relativity & Anchoring

– Fallacy of supply & demand

– Effect of Expectations

– Price of Ownership, Power of Price

– TG, Positioning & Messaging

– Channel Strategy: Communication, Distribution & Sales

– Product demo & experience

– Launch & sustenance phasing

– Impact, buzz, virality

– Partnerships & collaborations

– On ground activations

– Sales funnel optimization

– Lead nurturing & conversion

– Budgeting & ROI

– Logistics of execution

– Corporate Law
– Contract Law
– Employment & Labor Law
– Intellectual Property Law
– Tax Law

– Corporate, Wealth & Sales Tax
– GST, VAT & Octroi
– Customs & Excise Duty
– Capital Gain, Gift, Property Tax

– Strategy framework

– Annual business planning

– Marketing strategy

– Sales & Channel strategy

– Product strategy

– Financial strategy

– Operations strategy

– HR strategy

– What is platform ecosystem

Strategic implications of platforms

– Two-sided & Multi-sided platforms

Pricing & Scaling the platform

Finding platform in Product

Reasons of success & failure

– Why marketplaces succeed

– Deconstructing popular platforms

– How to think platform first

– Customer service setup & process
– Scale, Speed, Quality, Efficiency
– Training & evaluation

– Post purchase experience design

– Retention vs Loyalty
– Churn & Life Time Value
– Segmentation & RFM cohorts
– Profile enriching & personalization
– ReMarketing & Retention marketing

– Marketing automation platform
– Loyalty program design

– Tech & Analytics

– Media fundamentals
– Types, evolution & consumption

– Media Objectives  & Brief
– Market prioritization
– Budgeting & media weights
– Media mix planning
– TV+Digital incrementality | C-TV
– Media scheduling
– Media buying
– Data sources & tools
– Media mix modeling
– Content led media

– Behavioural economics vs micro-economics

– Rational choice theory vs Predictable irrationality theory

– Understanding behaviour via games: Dictator, Keynesian beauty contest, Gift exchange, Prisoner’s dilemma, Zero Sum etc.

– Relativity & Anchoring

– Fallacy of supply & demand

– Effect of Expectations

– Price of Ownership, Power of Price

– TG, Positioning & Messaging

– Channel Strategy: Communication, Distribution & Sales

– Product demo & experience

– Launch & sustenance phasing

– Impact, buzz, virality

– Partnerships & collaborations

– On ground activations

– Sales funnel optimization

– Lead nurturing & conversion

– Budgeting & ROI

– Logistics of execution

– Corporate Law
– Contract Law
– Employment & Labor Law
– Intellectual Property Law
– Tax Law

– Corporate, Wealth & Sales Tax
– GST, VAT & Octroi
– Customs & Excise Duty
– Capital Gain, Gift, Property Tax

– Strategy framework

– Annual business planning

– Marketing strategy

– Sales & Channel strategy

– Product strategy

– Financial strategy

– Operations strategy

– HR strategy

– What is platform ecosystem

Strategic implications of platforms

– Two-sided & Multi-sided platforms

Pricing & Scaling the platform

Finding platform in Product

Reasons of success & failure

– Why marketplaces succeed

– Deconstructing popular platforms

– How to think platform first

TERM 6

(Jan to Apr)

Final Placements Month

– Counselling, Role & Sector selection
– CV making, applications & prep

– Key courses & concept revision
– Placement process

– Specific courses in a lot more detail

– More intense live projects, field immersions & apprenticeships

– Hands-on learning of all relevant tools & technology

– Specialized reading on the industry & companies

– Potential roles

– Counselling, Role & Sector selection
– CV making, applications & prep

– Key courses & concept revision
– Placement process

– Specific courses in a lot more detail

– More intense live projects, field immersions & apprenticeships

– Hands-on learning of all relevant tools & technology

– Specialized reading on the industry & companies

– Potential roles

Specializations We Offer

The Crucible model doesn’t believe in using broad domains like Marketing, Sales, Operations, HR, or Finance as specializations. While we offer all of these, we go deeper than domain-level learning.
Our model is built on Job Role–Wise Specialization. In the last two terms, students choose the specific role they want to pursue and spend that time developing focused, practical expertise in that role. This creates graduates with true, job-ready specialization – genuinely prepared for the work they aim to do.

LEARN FROM EXPERTS WHO’VE WALKED THE TALK.

Our mentors aren’t just educators; they are leaders, problem-solvers and experts in their fields. They don’t just teach. They invest in you.

Aakanksha Cheema

DGM – Reliance Retail
Ex SUGAR Cosmetics
KJ Somaiya

Anirban Ghosh

Ex AVP E-commerce – SUGAR Cosmetics
Ex Raymonds, ITC
IIM Indore

Hiba Khan

VP Marketing – The Souled Store
Ex HUL
IMT Ghaziabad

Mala Raj

Loyalty Marketing Expert of 18 years & Published Author
Ex Cartesian Consulting, Strategic Caravan & Ogilvy
IIM Bangalore

Rajeshwari Iyer

Head of Marketing – Beyond Snack
Ex Head of Marketing – Enrich, GM Marketing – Hersheys
SP Jain

Sanchari Biswas

Media & Digital Lead – L’Oréal
Ex Toothsi, Performics

Tishya Relia

Online Business Head – Kérastase, L’Oréal
Ex Monster Energy, Mahindra & Mahindra
SIBM

GET EXPOSED TO REAL-WORLD LEARNING

Enhance your learning experience with our Industry Partners who will power live learning for you.

START YOUR CAREER WITH NEW-AGE BUSINESSES

Step into industry-defining roles across sales, marketing, digital, product, analytics and operations once you graduate.

EDUCATION IS AN INVESTMENT ONLY WHEN IT PAYS YOU BACK.

Crucible is India’s 1st and only B-School where course fee is based on the salary you get.
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